Addition for Disaster Assistance and Development invites qualified service providers to make a firm offer for the provision of consultancy services for the market assessment and analysis of value chains in Northern State

Program Overview

ADD plan to implement a market-driven livelihood intervention in Northern State from January to December 2025. The initiative targets internally displaced persons (IDPs) (60%) and host communities (40%), with a focus on rural populations, agro-pastoralists, pastoralists, fishing groups, and women. The project places a strong emphasis on Women’s Economic Empowerment (WEE) by engaging female participants in viable, demand-driven income-generating activities (IGAs).

With over a decade of experience implementing livelihood programs in Northern State, ADD will facilitate knowledge-sharing and peer-to-peer learning between successful female entrepreneurs, women’s cooperatives, and farming groups. The project aligns with ADD market systems development (MSD) approach, ensuring that skills development and IGAs are commercially viable, responsive to market demands, and embedded within sustainable value chains.

Strategic Objective

The primary goal is to identify high-potential IGAs by analyzing market dynamics, community needs, and available resources. This ensures that interventions are:

• Market-led – leveraging real-time market data to align business opportunities with demand trends.
• Sustainable – fostering long-term economic participation rather than short-term assistance.
• Scalable – identifying systemic constraints and opportunities to create enabling environments for economic growth.

A Rapid Market Assessment (RMA) will be conducted to evaluate supply and demand trends, identify market gaps, and assess potential entry points for beneficiaries. The findings will inform interventions aimed at reducing structural barriers, strengthening market linkages, and enhancing the economic resilience of both IDPs and host communities.

Market Analysis & Business Ecosystem Mapping

A detailed sectoral analysis will be conducted to assess:

• Existing businesses and enterprise landscapes in the target areas.
• Sub-sector skill gaps and labor market demand for specific trades.
• Opportunities and constraints for new business formation and expansion.
• Institutional capacity to support livelihood initiatives, including financial services, vocational training, and enterprise support mechanisms.

Methodology

The intervention will be guided by participatory, inclusive, and market-responsive research methodologies, ensuring that findings are informed by gender, age, disability, and social norms considerations. Data collection methods include:

• Key Informant Interviews (KIIs): Engaging community leaders, government officials, and market actors to assess institutional capacities and business ecosystem enablers.
• Focus Group Discussions (FGDs): Conducting segregated discussions with IDPs, host community members, and vulnerable groups to capture nuanced insights into market access barriers.
• Structured Household Surveys: Using targeted questionnaires to collect baseline data on income levels, skillsets, and market participation.
• Secondary Data Review: Examining existing livelihood assessments, labor market reports, and sectoral studies to contextualize findings.

Data will be analyzed collaboratively by ADD teams to ensure that recommendations reflect both community-driven insights and technical market assessments.

Monitoring & Performance Tracking

To ensure impact measurement and accountability, the project will establish an Indicator Performance Tracking System (IPTS) that will:

• Monitor IGA profitability, employment generation, and business sustainability.
• Track market trends and beneficiary participation to adapt strategies dynamically.
• Establish a benchmark for economic resilience indicators to assess systemic change.

Key Analytical Questions

1. What livelihood diversification opportunities exist for IDPs and host communities to reduce reliance on negative coping mechanisms?
2. Which high-potential market sectors can generate business and employment opportunities for beneficiaries?
3. What institutional partnerships can be leveraged to enhance sustainable livelihoods in Northern State?
4. What market system constraints need to be addressed to facilitate long-term economic inclusion?

By embedding market systems thinking into the intervention, this initiative aims to enhance economic opportunities, promote sustainable livelihoods, and drive systemic change in Northern State’s business landscape.

Please note that this should not be construed in any way as an offer to a contract with your firm. Your proposal should be prepared in English and your proposal shall comprise the following components:

1. Technical  Proposal 
2. Technical Financial offer 
3. CVs/Profile 

You are requested to hold your proposal valid for 30 days from the date of submission. ADD will make its best effort to select a firm within this period. Please note that the cost of preparing a proposal and negotiating a contract, including any related travel, is not reimbursable nor can it be included as a direct cost of the assignment.

Deadline for submission is 10 April 2025 at 5:00 PM. Please submit your proposal to the following email address: 

Email: add-tender@addorg.org

ADD, anticipate entering a contract where the daily rate will be fixed for the duration of this service.